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Author: Bob Veres

Monkeys Go Home

If you’re as old as Methuselah, like I am, you might remember a pivotal moment in the evolution of the planning profession, when Forbes magazine noticed that brokers, life insurance and tax shelter salespeople were starting to call themselves ‘financial planners.’  Many of them were creating financial plans, using computer programs where they would carefully enter a client’s detailed financial information, and no matter what client data was typed into those fields, the output, in the form of a very professional-looking financial plan, would strongly recommend that the customer put his/her entire investment portfolio in the stocks that the broker…

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